PENGEMBANGAN SISTEM INFORMASI DIGITAL MARKETING DAN PENJUALAN PERUMAHAN ONLINE BERBASIS WEB MENGGUNAKAN METODE RAD (RAPID APPLICATIONDEVELOPMENT) PADA PT. SRI AKBAR JAYA PONTIANAK

PT. Sri Akbar Jaya Pontianak faces challenges in housing promotion and sales because marketing activities and prospective customer data management are still conducted manually. This condition results in ineffective information dissemination, time-consuming data recording, a higher risk of recording errors, and difficulties in generating accurate sales reports. In addition, the limited use of digital promotional media restricts the company's ability to reach a broader market and attract potential customers efficiently.
This study aims to develop a Web-Based Digital Marketing and Housing Sales Information System to improve promotional effectiveness, expand market reach, simplify customer and transaction data management, and accelerate information delivery to prospective home buyers.
This study employed the Rapid Application Development (RAD) methodology, which consists of requirements gathering, system design, application development using Laravel 12 and Filament v3 frameworks, system testing, and implementation. Functional testing was conducted using the Black Box Testing method to ensure that all system features performed according to user requirements without examining the internal program code.
The study produced an integrated web-based digital marketing and housing sales platform featuring a real-time housing catalog, a 360° Virtual Tour, a consultation request form without user registration, customer and transaction management, and automated sales report generation. The implemented system improved the efficiency of data management, accelerated marketing responses to prospective buyers, reduced the risk of data entry errors and duplication, and facilitated sales monitoring by management. Based on the Black Box Testing results, all major system functions operated successfully and met user requirements, indicating that the system is feasible for implementation at PT. Sri Akbar Jaya Pontianak.