ANALISIS PENGARUH ONLINE SHOP TERHADAP MINAT DAN BELI BARANG SECARA ONLINE PADA MAHASISWA PRODI TEKNOLOGI INFORMASI POLITEKNIK ‘AISYIYAH PONTIANAK

Online shops or online businesses are no longer something foreign to Indonesian people, whether they use the internet in their daily lives or not. The definition of an online shop is a process of buying goods or services from those who sell goods or services via the internet where sellers and buyers have never met or made physical contact where the goods being traded are offered through displays with images on a website or shop. virtual. This study analyzes students as online shoppers, the results of this study state that the most considered factors when shopping online are practicality and convenience, and the products in the online shop are more complete