TEKNOLOGI ANIMASI 2D DALAM PEMBUATAN VIDEO PROMOSI KAMPUS POLITEKNIK 'AISYIYAH PONTIANAK

Promotion is an effort to inform and influence other people to use or use the product or service being promoted. Therefore, the Aisyiyah Pontianak Polytechnic needs a unique and interesting promotional media that can reach a large audience. The aim of this study project is to produce 2-dimensional animation as promotional media for the Pontianak Aisyiyah Polytechnic. 2-dimensional animation was chosen for promotion because using animation can be more interesting than static advertising. This 2-dimensional animation design method goes through several stages, namely 1) pre-production stage, 2) production stage, 3) post-production stage. The design of this 2-dimensional animation is informative, forms or creates interest about the Aisyiyah Pontianak Polytechnic campus. This 2-dimensional animation is published using social media Instagram (@Polita) and Youtube Polita. It is hoped that the results of the promotion via Instagram and YouTube will receive a positive response from the public.